What Will Social Media Look Like in 2023?

The world of social media is at all times altering, and 2023 is probably going…

What Will Social Media Look Like in 2023?

The world of social media is at all times altering, and 2023 is probably going going to see extra change, particularly after a 12 months like 2022.

Social media is such an integral a part of fashionable life that any change on a platform could be seismic, and this previous 12 months was outlined by change. TikTok’s star continued to rise, Meta struggled to take care of relevance as Mark Zuckerberg dedicated to the Metaverse and Twitter imploded underneath Elon Musk. 

Northeastern College consultants say the social media panorama in 2023 will proceed to be outlined by these energy gamers––however in ways in which we would not anticipate.

TikTok remained one of many largest social media successes of 2022 and can doubtless keep that method in 2023, says John Wihbey, affiliate professor of media innovation and know-how at Northeastern. However elements on the world political stage might influence the platform, which is owned by Chinese language firm ByteDance. Congress is contemplating banning TikTok on U.S. authorities telephones as a part of its huge spending invoice, and greater than 15 states have banned the app on government-issued units. As relations between the U.S. and China proceed to evolve, the platform might face much more regulatory obstacles.

“One might think about––ought to issues proceed to warmth up between the US and China––that the corporate might begin to get squeezed by regulators,” Wihbey says. “A number of the bloom could come off the rose a bit as a result of elites and leaders in the US begin actually specializing in this subject. TikTok could grow to be extra of a political soccer in the best way that Fb did after 2016.”

headshot of rahul bhargava (left), yakov bart (center) and john wihbey (right)
Left to proper: Rahul Bhargava, assistant professor of artwork, design and journalism, Yakov Bart, affiliate profess or advertising and marketing, and John Wihbey, affiliate professor of media innovation and know-how. Images by Alyssa Stone/Northeastern College and Matthew Modoono/Northeastern College

Nonetheless, extra broadly, TikTok’s algorithm poses questions that the world at giant is just beginning to think about, Wihbey says.

“TikTok, for all of its dazzle and for all of its innovation, doesn’t change the underlying concern that we’re mainly engineering platforms to harness human consideration in methods which can be considerably misleading, most likely dangerous, not nice for, significantly, younger folks,” Wihbey says “That’s one factor that we’ve to grapple with.”

Transferring into 2023, the largest query mark in social media remains to be Twitter. After buying the platform for $44 billion, Elon Musk spent his time as CEO shedding workers and elevating the ire of Twitter customers with coverage modifications on the platform, a few of which had been made primarily based on the outcomes of casual Twitter polls. Musk introduced this week he could be stepping down as CEO and on the lookout for a alternative, however does that imply his successor will be capable to proper the ship?