Value hikes helped OEMs arrest sliding smartphone income in Q3 2022

Value hikes helped OEMs arrest sliding smartphone income in Q3 2022

Smartphones are 10% costlier than this time final 12 months

Some thrilling smartphone launches are arising simply across the nook in 2023, with high-profile gadgets just like the Samsung Galaxy S23 sequence and OnePlus 11 already lined up. There’s loads driving on a few of these handsets, as trying again at smartphone gross sales throughout 2022, firms recorded a gentle decline in income throughout Q1 and even Q2 2022, largely fueled by the worldwide financial chaos, element shortages, and political turmoil. Fortunately, Q3 2022 broke this development, permitting firms to cease their efficiency slumps.


Information from Counterpoint Analysis reveals the worldwide smartphone market’s income was 3% decrease in Q3 2022 than the identical quarter final 12 months, hovering near the $100 billion mark. Analysts on the agency imagine Q3 losses are decrease than earlier quarters this 12 months as a result of the common promoting worth (ASP) of smartphones went up 10% year-on-year (YoY) this quarter.


A part of that development may be tied to the additional proliferation of 5G gadgets, which demand greater costs than their LTE predecessors, and contributed a whopping 80% to the smartphone trade’s income in Q3, up from simply 69% in Q3 2021. When it comes to cargo volumes, 46% of the smartphones offered had 5G functionality, though total gross sales dipped 12% YoY. Laying some statistics down, Counterpoint Analysis senior analyst Harmeet Singh Walla mentioned:

At over $80 billion, the income contribution of 5G handsets reached an all-time excessive of 80% of worldwide handset revenues, up from 69% within the third quarter of final 12 months. In the identical interval, LTE handsets’ income contribution fell 10% to $19 billion.

Samsung’s ASP rose simply 2% however its 5G phone-fueled income swelled 27% in the identical interval. The Korean model additionally significantly elevated the variety of Galaxy Flip and Fold shipments from a 12 months in the past. Xiaomi’s 4% YoY income progress in Q3 2022 was helped by low- and mid-range telephones, however its ASP nonetheless grew by a whopping 14% YoY. Oppo (with OnePlus included), alternatively, noticed income decline 27% and its smartphone ASP dropped by 5% in comparison with Q3 2021.

The place can we go from right here? Time will inform, however continuous improvements coming to the smartphone trade, coupled with the general improve in common promoting worth ought to make for a fairly attention-grabbing This autumn 2022.

Leave a Reply