First Main Studio Movie Being Launched as a Multimedia NFT Allows Followers to Rediscover Center-earth as a Residing Film Expertise

Consists of Full 4K UHD Characteristic Movie and Particular Options, Interactive Themed Navigation, Explorable Picture Galleries, Discoverable Hidden AR Collectibles, and extra!

Select the Thriller Version and purchase both The Shire, Rivendell or Mines of Moria

Personal the Epic Version and obtain all three places and different premiere options

BURBANK, Calif., Oct. 20, 2022 /PRNewswire/ — Warner Bros. Dwelling Leisure, in partnership with Content material Blockchain pioneer Eluvio, introduced right this moment the launch of the WB Movieverse with the The Lord of the Rings: The Fellowship of the Ring (Prolonged Model) Web3 Film Expertise, out there for preview at and opening for buy on October 21. 

A ground-breaking first-of-its-kind Web3 leisure providing from WBHE, The Lord of the Rings: The Followship of the Ring (Prolonged Version) Web3 Film Expertise is a multimedia dwelling NFT, an thrilling new method for followers to interact with the movie via 2 dynamic menu expertise choices –The Thriller Version and The Epic Version. Each enable homeowners to observe the prolonged model of the movie in 4K UHD, entry greater than 8 hours of particular options, view picture galleries, uncover hidden AR collectibles, and discover themed navigation menus based mostly on iconic places from the beloved movie, in addition to personal and commerce the expertise in a neighborhood market.

The Lord of the Rings: The Fellowship of the Ring (Prolonged Version) Web3 Film Expertise is the primary in an anticipated collection of Web3 film choices from Warner Bros. Dwelling Leisure. Notably, it’s the first main studio movie being launched as a multimedia NFT.

The Thriller Version features a shock interactive location-based navigation menu from one among three movie places (The Shire, Rivendell, Mines of Moria), location-specific key artwork, the prolonged version of the movie The Lord of the Rings: The Fellowship of the Ring, over 8 hours of particular options, picture galleries particular to the placement assigned, and hidden AR collectibles.

The Epic Version consists of all three location-based navigation menus, together with all of the options of the Thriller Version. The Epic addition additionally consists of further picture galleries not included with the Thriller Version.

The Lord of the Rings: The Fellowship of the Ring (Prolonged Version) Web3 Film Expertise is powered by Eluvio, pioneers of the Content material Blockchain and Web3 innovation all through the media and leisure trade. The Eluvio Content material Blockchain offers a high-performance, simple-to-use, and cost-effective Web3 platform constructed for content material. It allows Web3 native media experiences, permitting publishers and followers to immediately take pleasure in and monetize reveals, movies, concert events, digital albums, digital collectibles, interactive and metaverse experiences, and extra. Content material creators, and their communities, profit from a considerably extra carbon-efficient different to conventional platforms for digital asset administration, 4K streaming, ticketing, NFT minting, and buying and selling of premium content material. Notably, on this expertise, the core digital belongings together with spinoff NFTs are all on the blockchain, not simply the token (NFT) itself. Warner Bros. Dwelling Leisure and followers take pleasure in blockchain-backed entry management and content material rights enforcement, scalable attestation of possession, good contracts that allow distributed royalties, and content material experiences that may even evolve over time.

“Followers of The Lord of the Rings can now purchase, take part, and commerce in an epic dwelling media expertise that may undoubtedly shock and delight them,” mentioned Michelle Munson, CEO and co-founder of Eluvio. “It is really designed for a mass client viewers, not simply Web3 fanatics, which is why it ought to, and does, really feel so outstanding and interesting. On the similar time, Warner Bros. Dwelling Leisure is setting a brand new bar for innovation within the distribution of house films by demonstrating the potential of Web3 for client engagement, digital provide chain transformation, and new enterprise alternatives.”

The Lord of the Rings: The Fellowship of the Ring (Prolonged Version) Digital Film NFT shall be out there on October 21, completely at A restricted amount shall be made out there whereas provides final and shall be out there for buy by bank card or crypto foreign money.  The Thriller Version shall be out there for buy for $30, and the Epic Version shall be out there for buy for $100

To take part on this novel expertise, followers create a safe, easy-to-use media pockets that acts as a digital vault and allows customers to stream and buy content material through bank cards or crypto wallets.

Eluvio’s Content material Blockchain additionally offers a breakthrough in carbon-footprint effectivity within the methods it manages media and makes use of blockchain know-how, and on-chain content material possession. By way of a novel compositional and just-in-time protocol, the Eluvio Content material Blockchain doesn’t make digital file copies and considerably reduces the community storage and utilization necessities as in comparison with conventional streaming and content material distribution techniques. It additionally makes use of an eco-friendly “proof-of-authority” consensus, which avoids the excessive vitality consumption utilized in computational “proof-of-work” blockchains.

About Warner Bros. Discovery 
Warner Bros. Discovery (NASDAQ: WBD) is a number one world media and leisure firm that creates and distributes the world’s most differentiated and full portfolio of content material and types throughout tv, movie and streaming. Obtainable in additional than  220 international locations and territories and 50 languages, Warner Bros. Discovery conjures up, informs and entertains audiences worldwide via its iconic manufacturers and merchandise together with: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Meals Community, OWN, Investigation Discovery, TLC, Magnolia Community, TNT, TBS, truTV, Journey Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Footage, Warner Bros. Tv, WB Video games, New Line Cinema, Cartoon Community, Grownup Swim, Turner Traditional Motion pictures, Discovery en Español, Hogar de HGTV and others. For extra info, please go to 

About Eluvio, Inc.
Eluvio ( is the content material blockchain for the creator economic system. The Eluvio Content material Material is a utility blockchain community for owner-controlled storage, distribution, and monetization of digital content material at scale. It offers stay and file-based content material publishing, transcoding, packaging, sequencing, and dynamic and static distribution, and minting of spinoff NFTs for all ranges of content material experiences. Examples of corporations and creators whose content material blockchain initiatives have been powered by Eluvio embrace FOX Leisure’s Blockchain Artistic Labs, MGM Studios, Microsoft, SONY Footage, Warner Bros. Dwelling Leisure, WWE, The Masked Singer, Dolly Parton, Black Eyed Peas, Rita Ora, impartial filmmakers, and lots of others. Eluvio is led by Emmy Award-winning technologists, Michelle Munson and Serban Simu, founders and inventors of Aspera, a pioneer in digital video transport know-how, and a core workforce of innovators. Primarily based in Berkeley, California, Eluvio has acquired quite a few trade awards together with the distinguished Engineering Excellence Award by the Hollywood Skilled Affiliation and acknowledged with 11 US patents.  

Media Contacts:

For Warner Bros Dwelling Leisure:
Stuart Herriott[email protected]
Michael Foell[email protected]

For Eluvio:
[email protected] or +1-865-896-9786

SOURCE Warner Bros. Dwelling Leisure

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