Paris Hilton and Klarna open ‘Home of Y2K,’ an interactive pop-up celebrating the early 2000s

Paris Hilton and Klarna open ‘Home of Y2K,’ an interactive pop-up celebrating the early 2000s

Opening on February 24, the area explores the evolution of purchasing from the flip of the millennium to now, showcasing a curated collection of Hilton’s private gadgets from the interval alongside the launch of a limited-edition velour tracksuit, solely out there on Klarna

NEW YORK, Feb. 16, 2023 /PRNewswire/ — Klarna, the main international financial institution, funds and purchasing service, and Paris Hilton, the queen of Y2K, introduced at the moment the opening of `Home of Y2K,’ an interactive pop-up in Los Angeles, CA that explores the evolution of purchasing and traits from the 2000s by means of at the moment. Designed to focus on three themes – know-how, trend and sweetness – the pop-up will transport visitors again in time to the dial-up period the place purchasing was something however smoooth, earlier than guiding them into a contemporary, serene Klarna world, crammed with elevated purchasing touchpoints, makeover moments, and iconic gadgets from Paris Hilton’s non-public archives. Opening on Friday, February 24 on the well-known LA purchasing strip, Melrose Avenue, the pop-up coincides with the launch of a Paris Hilton x Klarna limited-edition velour tracksuit, out there solely by means of the Klarna app.

The Home of Y2K will take visitors by means of a journey of time to point out how purchasing has advanced, thanks partially to Klarna’s superior merchandise, comparable to versatile funds, shoppable video, and Klarna’s unbiased in-app search function that compares product costs throughout 1000’s of shops to seek out the most effective value and time to purchase. Whereas the Y2K development continues to construct momentum throughout industries, those that have been round in the course of the 2000s will recall that not every little thing was as smoooth then as it’s at the moment, significantly because it pertains to purchasing. In response to Klarna’s Y2K World Pattern Report, primary web sites (12%) accessed by way of dial-up web (16%), restricted cost choices (7%), difficult return insurance policies (8%), and solely a choose variety of shops from which to buy (1 in 10) are a number of 2000s nuisances that buyers highlighted as issues they do not miss concerning the interval. Klarna now makes it straightforward with their search and examine function which permits prospects to filter their search by what’s necessary to them, together with measurement, shade, retailer availability and extra. 

Moreover, the development report discovered that nearly half of respondents (45%) stated that trend was a lot better again within the Y2K period than it’s now, with over half (52%) saying they imagine the matching sweats development ought to return to the mainstream in 2023. The survey additionally revealed an total improve in purchases of Y2K merchandise throughout trend (low-rise denims, child tees, and tie-dye) and sweetness (lip liner, butterfly clips, and hair crimping). 

“The 2000s have been such a particular second in popular culture and I like that so most of the iconic trend traits are again within the mainstream,” stated Paris Hilton, CEO, 11:11 Media. “I am excited for followers to go to the `Home of Y2K’ to have a good time these traits and expertise how far purchasing has come during the last twenty years because of new applied sciences and merchandise like Klarna. To not point out I additionally get to carry out my fave private gadgets – a few of which have not been seen in a few years!” 

As visitors enter the Home of Y2K, they’ll instantly discover themselves in an surroundings harking back to the interval with fashionable Klarna and Paris Hilton twists. The colourful design aesthetic involves life over three flooring of glamorous activations and immersive trend, magnificence, and know-how installations. Hilton’s most memorable gadgets from the final 20 years can be on show together with her sparkly gown from her twenty first birthday, the long-lasting denim outfit as seen on “The Easy Life” (Murray, 2003-2007) and the Louis Vuitton gold monogram Miroir Alma GM Bowler Bag that was she usually seen carrying within the early 2000s. Alongside these iconic items, there can be three fashionable ensembles that can be out there to buy [Summer of Sliving, Loves It, Back 2 Skool] in real-time by scanning QR codes that take visitors on to the Klarna app the place they’ll select to pay instantly, pay later, or pay in 4. These unable to go to the pop-up will be capable to store the Y2K collections globally by way of the Klarna app.

The pop-up is split into a number of distinct areas:          

  • Tech Tunnel of Terror: To set the scene, guests will entry the area by way of a darkish tunnel that evokes the fear of the early days of on-line purchasing. Deserted purchasing carts, error messages, old-fashioned PCs, and outdated tech will litter the tunnel. The centerpiece of the area can be a notoriously difficult-to-win Claw Grabber arcade recreation that demonstrates how onerous it as soon as was to `seize’ the most effective deal vs. at the moment, the place instruments like Klarna’s in-app search function make discovering offers a lot simpler.            
  • Style Set up: As soon as out of the tech tunnel of terror, visitors will cross the edge right into a smoooth Klarna and Paris-inspired trend room the place Hilton’s in depth type archive can be on show. Alongside Paris’ outfits, like her Sliving pink sparkly ensemble, can be different equipment together with Paris’ blinged out MP3 participant, Razr flip cellphone, and extra. Visitors could have the chance to take residence a chunk of the expertise within the type of Y2K-themed swag baggage that includes Y2K sun shades, tamagotchis, scrunchies and extra.            
  • Magnificence Set up: On the second flooring of the pop-up, guests can be invited to take their look again in time and select from a collection of playful early 2000s-inspired kinds, from shiny lips and colourful eyeshadow, to face jewels and glitter, with skilled assist from a star make-up artist.           
  • Tech Bling Station: Visitors who go to the bling station can have their private gadgets bedazzled in a glowing design of their selection.

Klarna’s international multimedia marketing campaign revolves round a collection of movies starring Paris Hilton, the place she reacts to completely different Klarna product choices with the catchphrase, `That is Smoooth’, [Stretch Your Payments, Spread The Cost]. She does all this whereas rocking the restricted version Paris x Klarna tracksuit. In honor of Paris’ beloved canine, together with Diamond Child who’s featured within the marketing campaign, 100% of proceeds from purchases of the tracksuits can be donated to Hilton’s nonprofit 11:11 Media Influence. The tracksuits can be found solely by means of the Klarna app for $225 USD.

“Paris is the undisputed queen of Y2K, so after we determined we wanted a accomplice to co-create an area devoted to all issues Y2K and purchasing, Paris was our primary selection,” stated David Sandström, Klarna Chief Advertising and marketing Officer. “Paris is a worldwide trendsetter, and simply as purchasing has advanced because the 2000s, so too has Paris. Collectively, we invite visitors to expertise how far purchasing has come during the last 20 years, thanks partially to Klarna, whereas having fun with a number of Y2K impressed actions.” 

“The title Paris Hilton is synonymous with popular culture and Y2K trend,” commented Krystal Hauserman, CMO, 11:11 Media. “At 11:11 Media, we’re at all times in search of modern experiences and partnerships that proceed to push Paris’ model ahead, and the Klarna collaboration actually does that. We will not look forward to followers to see it!”

The Home of Y2K is positioned at 8070 Melrose Ave, Los Angeles, CA 90046. It is going to be open and free to the general public from 12:00-8:00pm on Friday, February 24. To study extra concerning the area and experiences provided, please go to https://www.klarna.com/us/houseofy2k.

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Paris Hilton and Klarna open ‘Home of Y2K,’ an interactive pop-up celebrating the early 2000s