Lowe’s Bringing Lowe’s One Roof Retail Media Community Gross sales and Operations In-Home to Improve Advertiser Companies
Lowe’s has invested in new promoting know-how and strategically streamlined its most well-liked companions to make media shopping for, marketing campaign execution and reporting simpler for manufacturers anyplace prospects search for residence enchancment inspiration. The strategic media partnerships embody offsite media experiences powered by Yahoo, equivalent to digital out-of-home, addressable TV and linked TV; and sponsored search and product advertisements on Lowe’s channels streamlined and powered by Criteo.
With these investments, enhanced alternatives for advertisers embody:
- Improved capacity to leverage Lowe’s proprietary first-party buyer knowledge, together with search and transaction insights, to achieve the suitable prospects and create extra impactful advertisements
- Quicker and extra environment friendly launch and administration of Lowes.com campaigns, with devoted factors of activation and measurement for in-depth reporting
- Extra in-house Lowe’s specialists to assist them scale, personalize and optimize their search campaigns, with built-in partnerships throughout Lowe’s merchandising, advertising and operations
Launched in 2021, Lowe’s One Roof Media Community has quickly grown and at present serves greater than 200 purchasers throughout quite a lot of residence enchancment and life-style classes equivalent to home equipment, kitchen and tub, and instruments. The media community offers customizable promoting options and proprietary knowledge and insights to assist manufacturers meaningfully join with Lowe’s buyer base of greater than 100 million residence life-style consumers.
Present Lowe’s One Roof Media Community promoting companions embody Moen, Stanley Black & Decker and Whirlpool Company. Model advertisers are receiving important returns on their advert spend, with many attaining greater than double their returns in contrast with others within the business.
“Retail media is among the many fastest-growing segments of digital promoting globally,” stated Abi Subramanian, vice chairman and normal supervisor of Lowe’s One Roof Media Community. “As we proceed to develop this enterprise, we’ll stay laser-focused on evolving our promoting capabilities and know-how to ship one of the best advertising options for our manufacturers in 2023 and past.”
For extra data, go to LowesOneRoofMediaNetwork.com. To inquire about promoting alternatives, electronic mail [email protected].
About Lowe’s
Lowe’s Firms, Inc. (NYSE: LOW) is a FORTUNE® 50 residence enchancment firm serving roughly 19 million buyer transactions every week in america and Canada. With fiscal 12 months 2021 gross sales of over $96 billion, Lowe’s and its associated companies function or service almost 2,200 residence enchancment and {hardware} shops and make use of over 300,000 associates. Primarily based in Mooresville, N.C., Lowe’s helps the communities it serves via applications centered on creating protected, reasonably priced housing and serving to to develop the following era of expert commerce specialists. For extra data, go to Lowes.com.
Contact:
Stefanie Moody
Lowe’s Firms, Inc.
[email protected]
SOURCE Lowe’s Firms, Inc.
