The narrative monitoring know-how will assist manufacturers navigate on-line danger and alternatives utilizing AI
CHICAGO, Nov. 17, 2022 /PRNewswire/ — Cision, a world complete communications platform, has acquired Factmata Restricted, a sophisticated social and information media monitoring and analytics product that makes use of AI to determine and observe narratives on-line by way of articles, blogs, tweets and different social chatter, highlighting those that might both assist or harm model repute and worth.
“Because the communications panorama is quickly altering, it is extra necessary than ever as an expert to have the ability to do greater than merely react as information develops. Factmata’s distinctive experience helps manufacturers and organizations determine dangerous narratives earlier and extra reliably than a human can. This provides its customers the power to see what could also be across the nook, reasonably than merely what’s within the rear-view mirror,” stated Jay Webster, Cision Chief Product & Expertise Officer and Cision Comms Cloud President. “The acquisition of Factmata is a crucial step in Cision’s mission to empower communications and PR professionals with AI and narrative detection know-how.”
Factmata’s award-winning know-how delivers correct and unbiased insights serving to manufacturers, businesses, and organizations higher perceive the web world and which conversations are gaining traction. Factmata applies AI to floor narratives driving on-line conversations, to detect dangerous and dangerous narratives sooner than a human can, and to determine impactful influencers driving the conversations and perceive their stance.
“We consider our narrative monitoring know-how has the potential to alter the best way manufacturers do enterprise by higher understanding themselves by way of the lens of how media and customers understand them,” stated Antony Cousins, Factmata CEO. “Cision will allow us to use our AI to one of many richest media databases on this planet, pioneering a brand new period of media monitoring for companies seeking to be forward of the curve.”
Cision is a portfolio firm of Platinum Fairness. Factmata is Cision’s fourth add-on acquisition since Platinum Fairness acquired the corporate in 2020.
“Cision is increasing its product portfolio by investing in new applied sciences that provide its prospects an entire suite of revolutionary instruments for managing their manufacturers,” stated Platinum Fairness Accomplice Jacob Kotzubei and Platinum Fairness Managing Director Matthew Louie in a joint assertion. “We are going to proceed supporting the corporate’s pursuit of alternatives to drive development organically and thru extra acquisitions.”
At Factmata, we need to empower folks, companies, and organizations to make higher selections. How? By giving them the instruments they should perceive on-line content material. Our imaginative and prescient is a cleaner, safer, extra consultant, and extra numerous web. However we will solely obtain that if extra organizations are capable of finding and battle the sorts of dangerous content material which can be more and more being produced to earn a living or destabilize our society. So our mission is to make our AI accessible to everybody who’s accountable with the reality and to empower them to observe and shield their very own nook of the web. Step one in preventing towards racism, sexism, disinformation or ‘faux information’ is realizing the place it’s, who’s creating it, why and the way it impacts in your model or your viewers.
Cision is a complete communications platform enabling greater than 100,000 public relations and advertising and marketing professionals world wide to grasp, affect and amplify their tales. Because the market chief, Cision permits the subsequent technology of communication professionals to strategically function within the trendy media panorama the place firm success is straight impacted by public opinion. Cision has places of work in 24 international locations by way of the Americas, EMEA and APAC, and gives a collection of best-in-class options, together with PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud® and Cision Insights. To be taught extra, go to www.cision.com and observe @Cision on Twitter.
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