All-new Dodge Hornet Takes the Nation by Swarm

AUBURN HILLS, Mich., March 6, 2023 /PRNewswire/ —

• All-new Dodge Hornet multimedia advertising marketing campaign is launched throughout broadcast, digital and social media channels
• Ninety-second “Swarming the Nation” video debuts on model’s social media channels in the present day; 30-second teasers result in the marketing campaign’s full video reveal
• Dodge enlists distinguished TikTok and Instagram influencers, a few of whom seem within the ultimate broadcast spot and social media content material, to unfold the phrase and construct buzz of the approaching swarm
• True to the Dodge model, Hornet stands out because the quickest and strongest compact-utility car (CUV) with a lineup of class-exclusive and best-in-class dynamic efficiency options
• The Dodge Hornet R/T efficiency hybrid — the primary ever electrified efficiency car from Dodge — transforms electrification into efficiency. With 288 horsepower and 383 lb.-ft. of torque it might attain 0-60 in simply 5.6 seconds, making the Hornet R/T the quickest and strongest utility car within the section whereas nonetheless providing greater than 30 miles of all-electric vary by way of a 15.5-kWh lithium-ion battery
• The Dodge Hornet GT, fueled by the Hurricane4 engine, a 2.0-liter turbocharged inline 4 cylinder, debuts because the section’s strongest fuel engine with 268 horsepower and 295 lb.-ft. of torque, making it the quickest, quickest and strongest utility car with a beginning MSRP beneath $30,000

There’s been an growing buzz of exercise throughout the Dodge model’s social media channels main as much as the discharge of the the model’s new advertising marketing campaign, “Swarming the Nation,” formally introducing the all-new Dodge Hornet. Right now, the Dodge model revealed its full 90-second industrial for the all-new car.

“Swarming the Nation” takes viewers on a sweeping flight by means of metropolis streets as phrase of the arrival of “engineered hornet” stirs up pleasure and marvel throughout the U.S. The multimedia marketing campaign for the all-new Dodge Hornet, which incorporates the 90-second full size video on the model’s social media channels, additionally includes a 30-second model to run throughout tv and 15-second teasers which have run throughout the Dodge model’s social media channels.

“As our first ever electrified efficiency car to enter the market, the all-new Dodge Hornet indicators {that a} new breed of electrified efficiency is right here, and it’s right here to vary the sport,” mentioned Tim Kuniskis, Dodge model chief govt officer – Stellantis. “With seems to be, really feel and efficiency which might be pure Dodge, the Hornet presents one of the best driving dynamics, a full lineup of segment-exclusive efficiency options, one of the best customary expertise, as properly out there Direct Connection factory-backed efficiency upgrades, the Dodge Hornet is uniquely positioned to shake up the mainstream compact-utility car (CUV) section.”

“With information of the all-new Dodge Hornet’s arrival to the usmarket so extremely anticipated, this absolutely built-in advertising marketing campaign is designed to seize the joy and curiosity of our audiences by means of a provocative and impactful method, in keeping with what our Brotherhood of Muscle has come to anticipate from us,” mentioned Marissa Hunter, senior vp of promoting, Stellantis North America. “‘Swarming the Nation’ celebrates the model’s first electrified car, supposed to stir consideration and engagement in a means that solely Dodge might do.” 

Prematurely of the reveal of the 90-second “Swarming the Nation” video, Dodge enlisted distinguished TikTok and Instagram influencers, a few of whom seem within the ultimate broadcast spot and social media content material, to unfold the phrase and construct buzz of the approaching swarm.

The all-new Dodge Hornet arrives able to disrupt the established order of the mainstream CUV section with class-exclusive and best-in-class efficiency options that optimize a number of points of the car, from powertrain to suspension, braking, steering and dealing with.

Hornet R/T additionally leverages the Dodge model’s first hybrid powertrain to ship the class-exclusive PowerShot, an on-demand characteristic that lets drivers faucet into the utmost electrical energy and attain 0-60 mph in simply 5.6 seconds. Commonplace AWD with dynamic torque vectoring, and out there segment-exclusive options, like Brembo brakes and twin stage suspension, additional improve the general dynamic driving expertise.

Construct and worth configurator is now dwell on Dodge.com for the Hornet GT, the quickest, quickest and strongest utility car with a beginning MSRP of beneath $30,000 (excluding vacation spot cost).

The “Swarming the Nation” advertising marketing campaign was developed by the Dodge model in partnership with GSD&M.

Dodge//SRT
For greater than 100 years, the Dodge model has carried on the spirit of brothers John and Horace Dodge. Their affect continues in the present day as Dodge shifts into excessive gear with a lineup that delivers unequalled efficiency in every of the segments the place they compete.

Dodge drives ahead as a pure efficiency model, providing SRT Hellcat variations of the Dodge Challenger, Dodge Charger and Dodge Durango, in addition to an R/T efficiency hybrid model of the all-new Dodge Hornet, representing the model’s first-ever electrified efficiency car. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Tremendous Inventory; the 797-horsepower Dodge Charger SRT Redeye, probably the most highly effective and quickest mass-produced sedan on the planet; and the 710-horsepower Dodge Durango SRT Hellcat, probably the most highly effective SUV ever; and best-in-class customary efficiency within the compact utility car section with the Dodge Hornet. Mixed, these 4 muscle autos make Dodge the business’s strongest model, providing extra horsepower than some other American model throughout its complete lineup.

In 2022, the Dodge model ranked No. 1 within the J.D. Energy APEAL Examine (mass market), making it the one home model ever to take action three years in a row. In 2020, Dodge was named the “#1 Model in Preliminary High quality,” making it the primary home model ever to rank No. 1 within the J.D. Energy Preliminary High quality Examine (IQS). 

Dodge is a part of the portfolio of manufacturers supplied by main international automaker and mobility supplier Stellantis. For extra info concerning Stellantis (NYSE: STLA), please go to www.stellantis.com.

Observe Dodge and firm information and video on:
Firm weblog: http://weblog.stellantisnorthamerica.com
Media web site: http://media.stellantisnorthamerica.com
Dodge model: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Fb: www.fb.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

SOURCE Stellantis